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RACE IS PASSION AND WAY OF LIFE
Luca Demarchi proposes himself as a way of communication in motorsport marketing world.
DISTINGUISH YOURSELF, DOING SOMETHING SPECIAL, DIFFERENT AND WELL DONE.
Luca Demarchi, Italian, was born in Vercelli, on 4 February 1987, graduated as Doctor in Economy at UNIPMN Univeristy. Since he was child participates in karting races at amateur level (2000) and later at agonistic level (2005-2007), passing further to motorsport in 2008. Professional race driver since 2013. Demarchi’s aim to bring his activity to professional levels, united to passion and support of professionals marketing figures, comes to be a competitive advantage, that, nowadays, can be fundamental:
RACE IS PASSION AND WAY OF LIFE...!
Motorsport of the ‘80 and ‘90 was my inspiration and the feeding of my passion, making me grow up with strong desire of being part of it.
Motorsport is a way of life, once is part of you you can not hide it. It's a fight for your targets that begens days, weeks, or years before a race weekend...and continue after that, waiting for next one. It's the fight to win on and out the racetrack in everyday life. If you love life and challenges, you love racing!
TALKING OF SOMETHING... WITHOUT TALKING OF IT!
That's the basis of the NON-AGRESSIVE COMMUNICATION approach, which in New Age Marketing, is used on the biggest Social networks and TV spots, aiming to focus attention of a customer on a specific product/brand, and making him remember it in association with a positive figure (Luca); that's the way to make customers watch with interest and remember a Brand / Company... without talking of it!